Zong, Pakistan’s leading 4G network, is gaining significant traction in the market with around 3 million likes on its Facebook page. The company takes pride in maintaining strong presence on the social media platforms including Twitter, LinkedIn and Facebook.
Maintaining a strong social media presence now a days is important to stay ahead in the market competition. A strong presence on social media platforms works as a testament for any brand’s popularity amongst the masses. Zong’s social media page is symbolic of its growing popularity amongst its subscribers, particularly youth of the country, which comprises the largest users of social media in the country.
Competition in Pakistan’s telecom industry is increasing at a very rapid pace since companies are working to acquire competitive edge over one other. For instance, Warid and Mobilink recently joined hands to post a bigger threat to its competitors by offering new and improved services to cellular subscribers.
Zong has been working to offer improved services to its users for quite some time. In addition, the company has also increased the capacity and coverage throughout the country, especially in its 3G/4G coverage map. The increased investment has resulted in more customer satisfaction and higher network quality which has been particularly liked by the customers.
Zong currently has 2.8 million 4G subscribers and offers 4G coverage in almost 300 cities across the country. Also, the company has recently invested approximately $200 million in the country in order to expand its network in Pakistan.