It seems that Zong, the largest 4G service provider in Pakistan, is all geared up to step up its game. The telecom giant held its annual conference on January 19th 2017 and the management expressed strong optimism stating that the company is ready to take new challenges with the highest confidence in its new business model.
The company came under the spotlight as its CEO, Liu Dianfeng, said that his company is committed to make an additional investment of approximately $200 million in a bid to add more 4G sites to its existing widest 3G/4G network.
“We are committed to add additional investment of more than $200 million in adding more 4G sites to its already widest and largest 3G/4G network. Zong will continue to build on its success by focusing on making it the widest, strongest and fastest network of Pakistan” the CEO said.
The recent moves made by Zong indicates that it is pretty serious towards retaining its position as a market leader in Pakistan’s telecom industry. Also, following the constant surge in competition in telecom industry, Zong is making all the necessary moves to acquire competitive advantage over its rivals.
“Zong will continue to build on its success by focusing on making it the widest, strongest and fastest network of Pakistan,” Mr Dianfeng stated
The conference was very well organized with multiple celebrations to commemorate a strong trend of growth the company experienced in last fiscal year with aggressive plans of expansion in current fiscal year. It is worth mentioning that Zong already achieved its 4G roll out 3 months target in advance during the previous fiscal year.
The conference was hosted by company’s Directors Corporate Affairs, Maham Dard, which was followed by reward ceremony by company’s HR department, in recognition of the services of employees who strongly contributed in the success of company’s growth in previous fiscal year. In any case, Zong is posing a serious threat to other market players in the telecom industry and experts believe that telecom companies should work on innovating their strategies in order to survive in the industry in future.