On-demand ride service, WooRide, is gearing up to break barriers by launching “Pink Ride” service in Islamabad, Lahore and Karachi on January 15, 2017.
Pink Ride offers female chauffeurs exclusively for female passengers in a bid to promote the security of female travelers, as people in Pakistan are generally overprotective for the safety of their loved ones especially kids and women.
Also, in order to fortify the good road sense of the female drivers the on-demand ride service has set up a training platform.
Those who are interested can register their private vehicles with Pink Ride and earn some extra cash, once they go through a comprehensive training and education program that equips them with the necessary skillset required to be a cab driver.
Pink Ride offers an on-time and comfortable experience for female commuters. The company is trying to remove barriers for female by empowering them with monetary benefits. WooRide is Pakistan’s first multivehicle app that allow riders to book cars, motorbike, limousines and affordable transportation fleet.
“Once the booking is finalized the nearest Pink Ride female driver is at the service, certainly on time. The trackable booking can also be made via Pink Ride website or by phone. Pink Ride fare is reasonably fair as compared to its competitors. Pre-payment fare information helps the passenger to get the better idea of the service cost. Each booking is closely monitored by the dedicated staff to offer best of the performance round the clock,” the company wrote in its blog post.
Apart from WooRide, other on-demand ride services are working to empowering women. Earlier in December, Dubai-based ride hailing service, Careem, introduced a new service that allows female chauffeurs to join their workforce.