As the competition between the ride-hailing services in Pakistan increases, another ride-hailing service emerged on the surface with a unique vision and mission. Paxi, a female only taxi service for Karachiites, launched their service on Wednesday with the aim to celebrate the independence of strong and self-made women of Pakistan.
The new ride-hailing service launched their service on the International Women’s Day in a bid to differentiate its offering from other market players. First of its own kind, Paxi aims to make women feel safe while traveling on the roads and resolves all their transport issues by limiting the service to women only.
Paxi service is a women-exclusive service that caters to all the ladies who prefers to travel alone with peace. Though, compared to the conventional means of transport, Uber and Careem offered a relatively safer and hassle-free means for everyone to commute easily, but some of the safety issues for women remained unresolved with those services.
Paxi joined the race with the purpose to provide a safer, friendly, and better transportation service to the women of Pakistan.
“We are coming up with three types of services at the same time,” shared Paxi manager Shahrukh Shah describing the services of ‘Pink Taxi’ which is exclusively driven by and caters to women.
Paxi announced that it’s all set to begin its operation in the city with 10 drivers on-board, who will be referred to as “pilots”. Depsite the fact that the service is launched only in Karachi for now, the company plans to expand its network to Islamabad and Lahore in near future. Also, the company plans to introduce a motorbike taxi service for single passengers, not necessarily for women, in the next few months.
The charges of the service are not yet. The CEO said that the fares will be announced after March 23rd. “Today was just a soft launch of the service in view of the occasion of Women’s Day as we are empowering women by launching a separate service for them,” said Shah.
Explaining the reason of launch a service exclusively for female, Shah said that women face harassment in the public buses and rickshaws while traveling, but with a female driver it will be much easier, safer, and comfortable.