Movies have always been a favorite activity for people, regardless of the difference in era or practices. Cinemas have a major role to play in the success of entertainment industry. Keeping that in mind, Universal Cinemas – the biggest Multiplex in Pakistan- announced that it achieved a new milestone by experiencing 50,000 admits in one month.
The return of cinematic glory in Pakistan can be attributed to the successful launch of Fast and Furious 8 that not broke Pakistani cinemas opening weekend sales record.
Moreover, Universal Cinemas saw a double digit growth, month-on-month during the last quarter. Despite the fact that there are many factors that contribute in the success of Universal Cinemas, quality customer experience, relaxing and comfortable ambiance and environment, and promotions remain the main source that attracts the customers.
Sharing views about the milestone, Mr. Farhan Javeed, the Head of Marketing and Operation at Universal Cinemas, said the company has experienced outstanding growth during the last quarters, and the growth was not only restricted in Lahore, but also in Multan.
He added, “The experience we are giving to our customers is unparalleled to what our competition is offering. Our ULTRA screens are the biggest screens in Pakistan with Dolby Atmos 360-degree surround sound.”
In order to celebrate the milestone, the Universal Cinemas gave their 50,000th customer free giveaways. Mr. Farhan said, “We gave our 50th thousand customer free unlimited movies for 3 months along with a 50% discount on any food item.”
In any case, we’ll keep a tab on the upcoming trends of Universal Cinemas to keep our readers updated. If you’re interested in reading more about Universal Cinemas, click here.