As the competition in Pakistan’s telecom industry is soaring, it shouldn’t come as a surprise to anyone that Ufone is also planning to step up its game. It is recently reported that Ufone has invested millions of dollars to upgrade its 3G network and services in Karachi in a bid to offer high-quality experience to its customers in the country’s financial hub.
Ufone’s CEO Rainer Rathgeber announced the news while speaking with a selected group of telecom journalists in Karachi. It is believed that the company’s recent investment will improve user experience of its customers in Karachi.
“Undoubtedly, Karachi being the largest and financial hub of Pakistan is a key market for Ufone and our recent expansion here is a testament to our commitment for the city. In order to ensure flawless and uninterrupted service to this important city, we tested our new service in other cities first and after successful trials we decided to launch them in Karachi,” Ufone’s CEO told the journalists while discussing the importance of Karachi in terms of cellular business.
Ufone has introduced a new technology in Karachi, which would double its broadband speed and expand its coverage area network. Ufone’s actions in the past few months indicate that the telecom operator is pretty serious towards achieving its market ventures in Pakistan.
Karachi is undoubtedly the biggest and most important market for all the telecom operators including Ufone, therefore, it has an important role in the business of telecom sector, Rathgeber added.
“We are aware of the fact that customers demand internet with reliable connection and reasonable speed which is why we have reformed our existing network to reflect clear voice and fast internet speed with wider network coverage,” he added.
It is pretty evident that Ufone is making efforts to position itself as a dominant force in the telecom industry of Pakistan. In any case, it is yet to see whether the company’s recent investment will help it to achieve its objectives or not.