Uber, Pakistan’s second most popular ride hailing service after Careem, has decided to expand the scope of its services to Rawalpindi and Islamabad. The move seems to be a part of company’s bigger plan to compete against its biggest rival, Careem.
Speculations indicate that the ride on-demand service is planning to launch its operation in Islamabad and Rawalpindi by the end of this month, April. However, the company has not announced any date for its official launch in the twin cities as yet. It appears that the ride-hailing service is still in process of finalizing several last-minute things.
This might lead to discounts and offers, which are already in place in Karachi and Lahore, being extended to the twin cities. For those who are not familiar, Careem has been operating in twin cities for quite some time now. Being the only ride on-demand services available in Islamabad and Rawalpindi, the majority of discounts and offers are available in twin cities.
According to the General Manager of Uber in Pakistan, Safee Shah, Pakistani market is very receptive and the response that the company received is beyond their expectations and calculations.
“Our biggest challenge is to meet the demand”, he said.
“So for instance there are countries with 10 million population, that’s like one city in here,” said Safee while commenting on the potential that exists in the business as well as challenges faced by them for expanding services in Pakistan.
The company said that it has already set up a good fleet for Rawalpindi and Islamabad and total number of vehicles will only grow over time. In any case, we’ll keep a tab on the upcoming trends of the company to keep our readers updated.