In an attempt to expand its services, Uber announced that it has launched its services in Faisalabad. The move indicates that Uber is all geared up to compete with its rivals in Pakistan.
The main aim of the ride hailing service is to expand its coverage network across the country in a bid to gain major market share in the industry. Uber’s major rival, Careem, has also been taking several initiatives to offer improved services in order to create traction amongst the consumers to switch to its services.
This would be the fifth city in which Uber has launched its operations during the past 3 weeks. Overall, Uber is operating in 7 cities nationwide. The move indicates that the ride hailing giant is gearing up to position itself as a market leader in our country’s ride hailing industry. The on-demand service has been taking many initiatives to expand the scope of its services and create traction among the users.
The company recently announced to invest approximately $500 million in Pakistan during the next three years.
Uber is also planning to start a promotional offer for riders in Faisalabad. The company hopes that expanding its services aggressively will help in overcoming the hurdles in creating the demand of its services.
In any case, we’ll keep a track on the upcoming trends of the company to keep our readers updated. Subscribe to BizUpdates.net to keep yourself updated with the current trends and insights of the country’s business ecosystem.