It seems that Telenor is gearing up to gain competitive advantage over its rivals by offering new and innovative services to its users. It has been recently reported that Telenor’s lifestyle app WowBox, released in May 2016, has 1 million active users. It is important to note here that WowBox is an exclusive and free to browse application for Telenor users. This indicates that the company wishes to attract more users to join its network by offering free services.
What is WowBox?
As per the official description of the app available on the website “it’s an all-in-one experience, providing users with news, sports happenings, entertainment, data bundles, games, deals and more.” Other telecom operators also tried to penetrate the digital ecosystem of the country, but failed to make an impact.
Commenting on the success of WowBox, Irfan Wahab Khan, CEO Telenor Pakistan said that:
“The immense popularity of WowBox is a testament to our innovative customer centric approach and our commitment towards creating a digital ecosystem in the country and understanding our customers growing needs. We are relentlessly making efforts to become our customers’ favorite digital lifestyle partner and we will continue to deliver our promise of bringing the best products and services to them.”
It appears that Telenor is pretty serious towards positioning itself as a market leader in the telecom industry. Other apps by Telenor Pakistan including Easypaisa and My Telenor App have over 500,000 and 1 million downloads respectively.