In the wake of recent unfortunate plane crash incidents in the country, Pakistani flyers have begun to shy away from booking a flight with domestic airlines. Amidst rising paranoia and increased events of crash landings and engine failures, Serene Air comes to our rescue with its recent announcement of launching its operations in the country in the coming few days.
Serene Air is a privately owned airline registered in Pakistan. The head office of the airline is in the Moiz Center in Markaz Islamabad. In addition, there are three airlines that are already flying on domestic routes, of which one is state-owned- PIA. The remaining two- Shaheen Air and Airblue that are being the run by private sector.
Taking into account that Serene Air is the only airline that owns Boeing 737-800 airplanes, we believe that the airline will certainly be successful to create traction among the passengers to use its services. It is also recently reported that the airline has already purchased B737s from Boeing.
It is currently unclear when exactly the airline is planning to announce to launch its operations in the country, but reports have been swirling around that the airline is aggressively pursuing a suitable time to kick start its operations in the country.
Whether or not the speculations related to airline’s launch event turns out to be true, the main takeaway here is that Serene Air is facing with the difficulty to differentiate its offering from other market players in the industry.
The airline will initially serve domestic Pakistani market before venturing abroad. In addition, many industry sources revealed that the airline is prepping to increase its fleet with additional five aircrafts in the first two years of operation along with first international flight within the similar timeframe.
For the first two year the Airline will offer domestic flights in the following cities:
In an attempt to differentiate its services from other market players, the airline plans to allow its passengers to carry luggage up to 32 kg, whereas most domestic flights allow up to 20 kg weight. Also, the roof of the aircrafts would be higher, offering more head room to the passengers. These moves by the airline indicate that it is pretty serious positioning itself amongst the leading market players in the industry.