During the last two years, the popularity of smartphones has increased enormously in Pakistan due to the growing mobile broadband industry. If market estimates of 2015 were accurate, then the country currently has around 40 million smartphone users.
According to a report issued by the International Data Corporation (IDC) in 2015, smartphone shipments to Pakistan increased by 123% in 2015, one of the fastest growth rates for smartphone imports in Asia and Africa region. In the same year, the smartphones amounted to almost half of the country’s mobile imports.
With growing penetration of smartphones in Pakistan, many mobile phone users are switching from feature phones to smartphones. On the other hand, those who haven’t switched their mobile phones are actually not reluctant to adopt the new technology instead they have some safety concerns. Regardless, the market share of smartphones is growing, which experts attribute to the introduction of 3G and 4G services.
Apple’s iPhones and Samsung’s high-end smartphones have been the favorite gadgets of tech enthusiasts in the country. On the contrary, low-end models of Huawei, QMobile and Samsung are still popular due to the reasonable price tag. Interestingly, QMobile is dominating the country’s smartphone and feature phone markets and holds approximately 50% of the smartphone market segment.
Moreover, popularity of smartphones among the people of Pakistan have boosted many online businesses such as Careem. IDC believes that smartphones will likely to overshadow feature phones by the end of this fiscal year, even though smartphones currently account for 31% of the mobile market of the country.
Pakistan is also estimated to have 17 million new mobile subscribers by 2020.