Marriott International has decided to expand its business in Pakistan by partnering with Imperium Hospitality to open Sheraton Grand Hotel in Lahore. The new hotel is scheduled to open in 2021 and will carry the premium Sheraton Grand designation, the premier tier of Sheraton Hotels that are known for their design and services.
The hotel will have 168 guest rooms along with four food outlets that will also include a specialty restaurant. Marriott International plans to provide other facilitates at the hotel, which includes a fitness center along with a swimming pool, 500 square meter ball room, and modern meeting halls for corporate conferences.
The new hotel in the heart of Punjab will be designed by Eco.id Architects that have previously worked with Marriott International on different projects including W Maldives, Four Points by Sheraton Bintan, and Sheraton Kathmandu Hotel.
CEO of Imperial Hospitality, Qasim Jafri, is confident that the new hotel will not only meet the international standards but will also surpass them.
Marriott International is currently operating two hotels in Pakistan with more than 500 rooms. However, these hotels are located in Karachi and Islamabad only. There was a need for Marriott to cater to the ever growing market of Lahore that is a key route for trade activities, specifically after the renovation of Allama Iqbal airport, one of the busiest airports in the country.
Samir Baidas, Chief Development Officer Middle East & Africa Region Marriott Hotel, said, “Sheraton continues to maintain its first mover advantage through strategic pipeline development and growth plans and we are now excited to introduce the brand in Lahore. There is a demand for international hospitality brands in the city and Sheraton will meet the needs of business and leisure travelers, as well as local residents in Lahore.”
Currently, there are only a few five-star hotels in Pakistan that are catering to the hospitality industry and the addition of a new hotel will prove to be a vital point, specifically with increased traveling of foreigners due to CPEC.