After Careem and Uber, Pakistan’s leading telecom company, Jazz, announced that it has launched a ride hailing service, dubbed as mLift, in Islamabad and Rawalpindi only. The news emerges few days after Uber launched its operations in the twin cities.
Interestingly, booking a ride on mLift is a bit different from Uber and Careem. Users will be required to dial a number provided by Jazz and negotiate with the driver for the fare. Once user completes this step successfully, mLift car will be at your doorstep. Whereas, it is important to mention that users need a smartphone that supports GSM feature to be facilitated by this new service. Many reports indicate that the main game plan of the telecom giant is to compete aggressively for the market share in the industry against key market players, such as Uber and Careem, by focusing on building a digital bridge for its customers.
Those who are interested in booking a ride should take following steps:
- Dial 7555 from your Jazz number
- Negotiate Fare
- Take ride and enjoy
- Give your feedback by dialing 7555 and pressing digit
Jazz launched this service only in Islamabad and Rawalpindi. However, the company plans to expand the service in several other cities in Pakistan to help their valued customers. Jazz said on its official website:
“As we march forward in bridging the gap between digital enablement for our users, we are launching an on demand intra city ride booking service, mLift, where customers can book a ride by dialing 7555. It will find a taxi based on rider’s location and nearby available rider’s location.”