We got a good news for all those who have been eagerly waiting for an in-expensive video on demand (VOD) platform to arrive in Pakistan. iFlix, a Malaysia based VOD platform similar to Hulu and Netflix, has started its services in Pakistan from Monday. Pakistan is iFlix’s eighth destination and the move to offer its service in Pakistan is part the bigger plan to expand its presence in emerging markets.
Subsequently, in an attempt to increase the number of subscriptions, iFlix is currently charging PKR 300 / month to Pakistani users and permits its members to download the content from its platform in order to view it offline. In addition, experts believe that the launch of iFlix in Pakistan will boost competition in the industry. Those who wish to try the service before buying it can sign up for a free one month trial without providing any payment information.
iFlix works on Spotify business model, which means that content on the site is available to all users. After subscription, a user can stream content on 5 different devices. Several experts believe that iFlix will pose a serious threat to Netflix in Pakistan as it boasts a good library including Western and Eastern video content.
Users who are interested in using this on-demand video service on the go can download the app for both iOS and Android platforms. With over 150 partners globally including Warner Bros, Fox, CBS, Paramount and Disney among others, iFlix can offer exclusive content to its users.
The recent move to start its services in Pakistan indicates that the company is making efforts to achieve its market ventures in the online streaming industry.