There’s no doubt that Pakistan as a nation is becoming tech savvy and smartphones have played a major role in this transition. Smartphone manufacturers across the globe have started considering the country’s smartphone industry as a lucrative market because of the opportunities it offers. That being said, Xiaomi – a leading Chinese electronics and software company – has recently established its presence in the country and managed to achieve fame in a very short span of time.
Dubbed as Apple of China, the company has been expanding its presence throughout the world and recently introduced its smartphones and other tech products in Pakistan through Daraz.pk.
Xiaomi has become the talk of the town, so we have decided to explore the prospects for the company in Pakistan and the challenges it may face.
Can Xiaomi Compete With Other Mid-Priced Smartphone Brands?
Considering the buying pattern of customers in Pakistan, it’s pretty clear that mid-priced smartphones are high in demand. Keeping this in mind, Xiaomi can acquire a competitive edge as it offers top-notch products at reasonable prices.
However, let’s not ignore the fact that many Pakistanis still prefer to buy smartphones of Apple and Samsung. Moreover, according to the data released by industry consultancies including Canalys, IDC, and Strategy Analytics, Xiaomi has become one of the top five smartphone brands by shipment during the second quarter of 2017.
“This achievement signifies a major inflection point in our growth — after two years of internal recalibration, Xiaomi is once again embarking on a rapid growth trajectory,” the company’s billionaire founder Lei Jun wrote in an internal letter announcing Xiaomi’s quarterly results back in July.
This very fact indicates that Xiaomi is not only well-equipped to compete with other players of the industry but can also beat them in various categories.
First Physical Store
In a bid to muster additional market share in the country’s smartphone industry, Xiaomi recently launched its first brick-and-mortar store in the country. The move indicates that the Chinese smartphone manufacturer considers Pakistan as an attractive investment destination.
Also, the company is moving ahead very strategically to gain customers’ attention. For instance, during the launch event, Xiaomi invited renowned personalities of Pakistan’s media industry – including Taimoor Salahuddin (Mooroo) and Anoushey Ashraf – to host the show since they have a huge fan following.
Variety of Products
Much like what Apple is doing, it appears that the company wishes to build a complete ecosystem for various products including consumer electronics, smartphones and smartphone accessories.
It seems that Xiamoi also wants to create a smart home system so that even before you reach home, your favorite show is playing on the TV, your dishes are done, and the lights in your living room are turned on.