Careem has decided to add local taxis in its fleet in Islamabad and Rawalpindi. Starting from today, customers will be able to see new “TAXI” car type as an option.
The move depicts that the ride hailing giant is making efforts in achieving its market objectives and aims to entice more customers to use its service. Overall, Careem plans to add approximately 25,000 taxis to its fleet in order to cater the demand of its customers.
The company has been operating in Pakistan since 2015 in seven different cities. The idea behind this move is the same as calling other Careem rides. Customers will have to book their cab online and wait for the drive to arrive at their location.
“We want existing taxis to benefit from the ride hailing revolution. This will increase the number of rides they get and reduce the wasteful kilometers spent looking for rides or the hours they spent waiting at taxi stands. For the customer, it brings ease of hailing to a familiar option at the absolute lowest cost” said Omer Zabit, the General Manager of Careem in Islamabad.
“In line with our vision to improve and simplify the lives of people, we want to bring technological and financial inclusion in addition to enhanced earning for taxi drivers.”
Moreover, customers who wish to commute through taxis will no longer have to go themselves to look for one, neither they have to negotiate the total fare amount with the drivers as the fares will be calculated by the Careem’s metering system.
“We welcome all taxis in the twin cities to join our platform. This is yet another step toward fulfilling our commitment towards providing safe, reliable and affordable rides to our customers” Mr. Zabit said
Careem’s major rival, Uber, has also recently announced to start its operation in Faisalabad, in order to compete with Careem which is already operating in the city. In any case, we are yet to see how Uber plans to retaliate this move by Careem. We’ll keep a track on the upcoming trends of the companies to keep our readers updated.