It seems that Careem is all geared up to step up its game with its plans to expand the scope of its service to three new cities of Pakistan. The company has started to test launch its services in Peshawar, Hyderbad and Faisalabad, following the announcement.
Subsequently, many reports have been making rounds that the company plans to grow its services in all the main cities of Pakistan, such as Karachi, Islamabad and Lahore, amid rising competition in the ride hailing industry.
Careem aims to expand its coverage network to all across the country in a bid to gain major market share in the industry.
Careem, major rival in the country, Uber, has been taking several initiatives to offer improved service in an attempt to create traction amongst the consumers to switch to its service.
Careem said in a statement, “It’s time to welcome Hyderabad, Peshawar, and Faisalabad in our ever expanding Careem family! With this test launch, we aim to embrace all vibrant cultures of our beloved nation”
Over the past few months, many other ride-on-demand services, such as Limofied and WooRide, also announced its services in Pakistan. Hence, it wouldn’t be wrong assume that the main aim of the company behind expanding its services in other cities of the country is to retain its position as a market leader in Pakistan’s ride hailing industry.
Many reports indicate that Careem has planned to launch Economy cars in Peshawar and Hyderabad and business cars in Faisalabad. The company believes that this move will help it to meet the constantly growing need for safe and reliable transport services in these largely populated cities of the country.
Careem CEO Mudassir Sheikha said, “Our main focus is to broaden and deepen our presence across the wider region, which comes on the back of Careem’s phenomenal growth in the past four years.”
In any case, it is evident that Careem is making its efforts to position itself as a dominant force in Pakistan’s ride hailing industry. However, it is yet to see whether the company receives same type of response in Hyderabad, Peshawar, and Faisalabad as it received in other cities of Pakistan.