Digital marketing in Pakistan saw widespread acceptance in 2016 as more and more professional agencies started offering digital marketing services to clients.
Digital Marketing in Pakistan has yet to achieve the level of progress and recognition compared to other markets but the prospects are high as more and more agencies becomes certified to globally recognized standards. Currently there are currently only 16 digital marketing agencies in Pakistan that have Google Certified Partner status and only 3 are recognized as Premier Partners. It is worth mentioning that recently BizExcel, a digital marketing agency in Islamabad became the first digital agency in Pakistan to acquire a Google Premier Partner Status.
Premier Partner Status is considered an elite recognition by Google providing impetus to marketing and digital companies across the globe. The main aim of Google behind offering a Premier Partner Status is to stimulate digital marketing agencies in providing quality services and support to their clients, enabling them to effectively manage their advertising on different Google platforms.
Google Premier Partner Status firms need to maintain high performance, advanced skills in digital marketing, highly trained resources and bigger budgets. By contrast, a simple Google Partner status requires a spend limit of approximately US$10,000 and minimal commitment of a single AdWords professional in the agency team.