Gone are the days when Pakistan’s e-commerce industry remained in the shadows of rising e-commerce trends in India and China. As we recently reported that Chinese e-commerce giant, Alibaba, showed interest in investing in the country’s e-commerce industry to promote the online business ventures. It is now reported that Alibaba is planning to test the market response by launching couple of online business ventures in the country.
The news indicates that the e-commerce industry in the country is making huge strides. It is also pertinent to note that the recent announcement made by Alibaba Holding Group has no link with a meeting that happened last week between Alibaba CEO, Jack Ma, and Prime Minister Nawaz Sharif. Many reports indicate that the e-commerce giant had already planned to penetrate Pakistan’s e-commerce industry, which has been primarily driven by mobile internet services.
Many analysts believe that this is indeed another positive step after China-Pakistan Economic Corridor (CPEC) and will not only prove to be fruitful for Alibaba, but will also help the country to experience further growth in the e-commerce industry. Adding to that, the move will also present new employment opportunities to the youth of the country.
Interestingly, Alibaba formally launched its subsidiary, dubbed as UCWeb, in Pakistan last year. The main objective of the move is to offer mobile browsing services to users in Pakistan with the help of UC Browser. Adding to that, as per the Alibaba Mobile Business Group Head of Market in Emerging market, Andrew Hang, UCWeb has amassed a 25.3% market share in the country. It was also reported that in an attempt to grab more opportunities, Alilbaba plans to enter into an agreement with several other local companies to help vendors in providing smooth operations in the country.
It is pretty evident that the Chinese e-commerce giant has seen opportunity in the growing e-commerce industry of Pakistan. In any case, we’ll keep a track on the story to keep our readers up to date.